Monday, November 9, 2009

The end of Rock 'N' Roller Coaster with Aerosmith?

There has been quite a bit of chatter the last few months about how Disney has been looking at replacing Aerosmith with the Jonas Brothers as the featured band on Rock 'N' Roller Coaster Staring Aerosmith at Disney's Hollywood Studios. I could never pin down if this was an actual thought process going on at Disney or just some internet rumor started by a fan boy who wanted to get raise the ire of Aerosmith fans or the heartbeats of teenage girls everywhere.

Now that Steven Tyler has retired from Aerosmith, the question becomes a lot more important. Tyler fell from the stage earlier this year resulting in many canceled concerts and frankly, the Aerosmith brand just doesn't have the cache it did 10 years ago when the attraction opened.

We do know that Rock 'n' Roller Coaster has recently added Hanes as a sponsor, so there is likely money in the budget somewhere to do a rebranding. I'll keep my ears to the ground to see if any new rumors start circulating.

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