Monday, July 26, 2010

Fantasyland phase II on hold?

This week the big news on the grapevine has been the status of the Fantasyland expansion at the Magic Kingdom. Construction on the Little Mermaid ride will go on, but nearly everything else is on the table. The reason? There is a huge concern that Disney is losing the boy market and the new Fantasyland, with its princess fest and Tinkerbell emphasis did not adress that.

Add to that the fact that Harry Potter has been a bigger success that the folks at Team Disney had expected and there is a real desire to come up with something that is attractive to all members of the family, not just moms and daughters.

I think this is a great idea. Disney was over counting the popularity of its Princess franchise in the new Fantasyland. Forty-five minute waits to see the Princess in toontown will not translate into demand for a halfdozen new Princess Meet and Greets even if they include a little show or story.

The question is whether Disney will greenlight some of the projects being considered for the other gates while they retool the Fantasyland expansion or if they go into conservation mode and tighten the purse strings. Some of the projects that might get a bump include Star Wars land (aka Lucasland) at DHS, an Adventureland upgrade with a new coaster, and Australia at DAK.

Whatever they chose, I hope its a big statement that says they are still interested in being a leader in theme park family entertainment.

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1 Comments:

Disney Pixie Hollow said...

I have a 5 year old that loves pixies, but by the time Pixie Hollow is done she will be into something else. I do have a 9 month old that might love this. Myself I would rather see a family ride that everyone could enjoy at all ages. These are tons of meet and greets in the new fantasy land and a few more attractions would be nice. - Steve